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ABAG's Adventures in Philanthropy Column
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"Charitable Giving - Shape Up...Live Well"
The Daily Record
April 16, 2004
Betsy Nelson
A new grants program is tackling obesity—the second leading cause of preventable death in the United States and the source of nearly $100 billion a year in health care spending among American adults.
CareFirst BlueCross BlueShield recently announced Shape Up … Live Well, a grants program in its service areas of Maryland, the District of Columbia and Northern Virginia. The program aims to prevent obesity and its associated health risks in adults and children through innovative programs that promote physical activity and/or a healthy lifestyle.
CareFirst has dedicated $500,000 to be granted in 2004 in amounts ranging from $10,000 to $50,000. “Obesity and sedentary lifestyles are escalating to epidemic proportions with an estimated 64 percent of U.S. adults who are either overweight or obese according to the Centers for Disease Control,” said CareFirst President and CEO William L. Jews.
“CareFirst is committed to partnering with groups who have programs that address this dangerous trend and health threat.” Physical inactivity and high-calorie, low-cost foods are two major environmental factors that contribute to the growing obesity problem. And in addition, childhood obesity raises great concern, as 9 million children today are seriously overweight — three times the rate in 1970.
Obesity prevention can be achieved through a number of avenues including the promotion of fitness, wellness, active lifestyles, clinical interventions, prevention screenings and health education. Through this grants program, CareFirst hopes to mobilize the community to help children, adolescents and adults reduce the onset of obesity through behavior modification and educational outreach.
Grants will be awarded to local or statewide organizations or groups to implement programs in the CareFirst service area. Grant activity may be targeted to children or adults without serious health related conditions, or who are not overweight or obese, but who may be at risk for obesity or future health problems without modification to their current lifestyle.
Programs which target children, teens and adolescents are of particular interest, and programs may be aimed at groups or individuals but must emphasize long-term behavior modification and health improvement. Eligible programs may have clinical components, although grant funds should not go toward activities that would likely be covered by health insurance — unless the target population is uninsured.
Public Health Departments are ineligible to receive grants, but may partner with an eligible nonprofit organization. Universities (with the exception of Schools of Nursing), research institutes, and for-profit organizations are not eligible to apply under this initiative.
The deadline for the submission of proposals is Tuesday, May 11, 2004. For additional information, contact (410) 998-5669 or obesityrfp@carefirst.com
Other archived articles from ABAG's Adventures in Philanthropy Column:
"Charitable Giving - How to Build Healthy Neighborhoods"
"Charitable Giving - Neighborhood Excellence Initiative"
"Charitable Giving - Annie E. Casey Exec Inspires"
"Charitable Giving - Maryland's eSource for Advisors"
"Charitable Giving - Local Donor Collaborations"
"Charitable Giving - ABC and African-American Philanthropy"
"Charitable Giving - Local Foundations Show Support for Baltimore School System "
Charitable Giving: Maryland Business Giving Workbook
Charitable Giving - Take care with the Care Act
"Charitable Giving - Local Foundation Investment in Baltimore High School Reform"
"Charitable Giving - Shape Up...Live Well"
Charitable Giving - The Cost of Raising Money
CareFirst plus WellPoint equals foundation
Charitable Giving - National Philanthropy Day Celebrates Giving in Maryland
Charitable Giving - A Plan of One's Own: A Woman's Guide to Philanthropy
Charitable Giving - Defining moments
Charitable Giving - Corporate Caring
Charitable Giving - Conflicts of Interest
The Baltimore Fund of the TRF Urban Growth Partners
Teaching That Achievement Counts
"Charitable Giving - Good Time to Decide How Much to Give"
Charitable Giving - Capital/Endowment Fund Campaigns
Making Education a Priority
Charitable Giving - B'MORE Fund
State of Giving
How Effective Nonprofits Work
"Charitable Giving - Women Begin to Realize Full Potential as Philanthropists, Expert Says"
"Charitable Giving - Charitable Planning from the Advisor's Perspective"
"Charitable Giving - Expanding Corporate Giving"
"Charitable Giving - IYF Addresses Critical Concerns Facing Youth"
"Charitable Giving - Strategic Planning Part One
"Charitable Giving - Tips for Developing a Strategic Business Plan"
"Charitable Giving - There's A Right Way to Do the Right Thing"
"Charitable Giving - While You're Passing the Turkey, Take a Minute to Reflect"
"Charitable Giving - What We Give and Where It Goes"
"Charitable Giving - MD Companies Working to Make Holidays Special for Less Fortunate"
"Charitable Giving - Coming Together: Global Community Responds to a Natural Disaster"
"Charitable Giving - National Philanthropy Day Winners"
"Charitable Giving - Role of the Nonprofit Board"
Reason to believe
Charitable Giving - Technology & nonprofits
Charitable Giving - Advice to foundations
Charitable Giving - New resource for nonprofit groups
Charitable Giving - Inspired philanthropy
Charitable Giving - Developing Leaders
Charitable Giving - Wanted: Professional volunteers
Donor Advised Funds
"Charitable Giving - Salute to T. Rowe Price
"Charitable Giving - Teacher Appreciation Fund"
Charitable Giving - Youth and Volunteers
Charitable Giving - To Honor Mothers
"Charitable Giving - Future of philanthropy"
"Charitable Giving - Contributions to charities"
"Charitable Giving - Giving in tough times"
"Charitable Giving - Celebrating special occasions with philanthropy"
"Charitable Giving - B'MORE Fund"
"Charitable Giving - 20 years of building a community of grantmakers"
"Charitable Giving - Building a more effective board"
"Charitable Giving - When nonprofits discover the executive chair empty"
"Charitable Giving - Sustaining Yourself"
"Charitable Giving - Community development in Baltimore"
"Charitable Giving - Resource at Risk"
"Charitable Giving - Fundraising"
Maryland's Community Foundations: For Good and For Ever
Advisors
Knott Nonprofit Leadership Initiative
Digital Bridge Initiative
Dollars for doers'
Businesses Earn State Tax Credits Through Nonprofit Giving
Leadership Program of Their Own
CHARITABLE GIVING
Maryland foundations and corporations respond to tragedy
Reason to believe
Where's the Good News?
Turning the Corner
How to get youth involved in civic life
Recognizing Volunteers
Standards for Excellence
Considerations for Endowment Gifts
Determining what works
New directions for philanthropy
Giving through a business partnership
Your business can make a difference
A helping hand for helping hands
Donate Your Rebate – Maryland!
Leave a Legacy
Forming a Circle of Giving
Cultivating civically engaged young people through work, service
Celebrating the Spirit of Giving
Thanks/Giving Day
Stocks in the Future
Baltimore Neighborhood Collaborative
The Great Wealth Transfer
Investing in Our Community
In the Wake of Sept. 11
Adventures in Philanthropy
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