The Association of Baltimore Area Grantmakers

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ABAG Publications

ABAG's "The Value-Add of Philanthropy for Public Relations"

Research has shown that the vast majority of Americans have a positive image of companies that support the causes they care about, and many consumers say they would switch to a brand associated with a good cause. Moreover, 86% of us actually want companies to talk about their good works.

Consumers are savvier than ever. They are aware that they have choices in how they spend their dollars and will patronize a good cause over no cause. Corporations are therefore poised to make big bucks and a big difference. Promoting your good work is good for business and good for the community.

Learn more and download The Value-Add of Philanthropy for Public Relations.

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Value-Add of Philanthropy for PR (172K)
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Other articles from ABAG Publications:

ABAG's Membership Directory

The Do's and Dont's of Working with Local Funders

ABAG's "Charitable Giving: Adventures in Philanthropy" Compilations

ABAG's "Maryland Business Giving Workbook"

ABAG's "Maryland Guide to Creating Matching Gift Programs"

ABAG's "The Value-Add of Philanthropy for Public Relations"

"Growing Philanthropy through Giving Circles: Lessons Learned from Start Up to Grantmaking"

ABAG's "State of Giving in Maryland Reports"

"Local Donor Collaboration: Lessons From Baltimore and Beyond"

"A Plan of One's Own: A Woman's Guide to Philanthropy"

"When and How to Use External Evaluators"

"How Effective Nonprofits Work: A Guide for Donors"

"Baltimore Neighborhood Collaborative: Working Together to Strengthen Neighborhoods"